Use Your Words. 

Content may be king, but most "content" is also confusing, cliche, and worse yet, boring. 

Brilliant idea for a book, but no idea how to outline it? Speaking at an upcoming conference, but no idea what to say? Pitching your startup to a group of intimidating VCs? We're here for you. 

If you're struggling to connect your message with your audience, we can help. With expertise in marketing, we know how to be convincing. We work with individuals and businesses on a variety of writing projects: speeches, course design, workshops, marketing frameworks, online writing, internal communications, presentations, and pitches. E-Squared is a woman-owned, inclusive copywriting agency.


Our Story

Prior to founding E-Squared, Liz Elfman served as a marketing manager at Google, under Google for Entrepreneurs. There, she helped entrepreneurs in the London community with scaling, pitching, and messaging. Prior to Google, she was head of London marketing for General Assembly (GA). Liz helped to grow GA London's community from less than 20,000 to 75,000+, with much of that success attributed to smart content and strategic partnerships. In previous roles, she has directly managed external communications and audience development. Liz has written in Forbes, Business Insider, Mashable, and Huffington Post, among others. She has served as a keynote speaker for the London Business School Entrepreneurship Forum. Liz also teaches workshops on marketing for startups.